Having the right content on a website is crucial for success in online marketing. SEO copywriting is an important part of building a homepage. It is not enough for the advertising texts or blog contents to be fluently readable, interesting and competent. It is important to make the content attractive to search engines as well. One crucial aspect of copywriting is having “unique content”. Copied texts not only violate the copyrights of the legitimate authors, they also have a negative effect on the ranking with search providers.
SEO Copywriting – Advantages of Professional Texts
Professionally created content is free from errors in spelling and grammar. The integration of keywords determined through technical SEO must be done in a natural way and cannot impair the readability and style of the text. Of course, the content also needs to be truthful and factually correct. Expert know-how and a good writing style are essential requirements. In addition, the language should be adapted to the topic and the audience. There is also a psychological component to text design that influences how the reader reacts to it. A coherent structure and logical partitioning of the text into paragraphs are also very important. Experience has shown that readers very rarely finish reading texts that consist mainly of large text blocks, even if the content is interesting.
Advantages of Professional SEO Copywriting:
- Unique content (uniqueness up to 100%)
- Spelling and Grammar
- Choice of words and language style
- Professional content
- Excellent readability
- Natural integration of keywords
- Psychologically thought-out and structured texts
SEO Copywriting – Creating High-Quality Content
Before a copywriter is commissioned with creating the content, a web analysis should be carried out with regard to the technical SEO. Technical SEO determines which search terms are often entered in connection with the topic. In addition, special techniques are required to determine the keyword density (the frequency of the search terms with the desired number of words). The length of the text is specified by the client. Then a competent copywriter is selected in the subject area. When the order is placed, the copywriter receives a detailed briefing with all the features expected in the text.
Professional SEO copywriting begins with extensive research. Even the most capable all-rounder cannot have expert knowledge in every field. In order to ensure there is no false information, reputable and credible sources should be used and everything should be checked at least twice.
When creating high-quality content, it is crucial to follow the rules for good SEO. A professional copywriter knows how a search engine works and how keywords should be integrated. All content needs to be written from scratch and has to be “unique”. Search engines recognize word sequences from 3 to 4 words. Longer word strings that are already found on other pages lower the value of the text. The information from careful research should be expertly summarized and reproduced in the right tone. A professional text must have a good structure.
SEO Copywriting – Our Offering
We can help you write compelling and effective content. Our multilingual team has a high level of general knowledge and expertise in all subject areas. We will be happy to create meaningful texts for you that will inspire and captivate your readers. No matter whether its content marketing, blogger outreach, science, digital PR, information, entertainment or consulting texts – we will find the ideal copywriter for your individual needs.
- Unique content
- Perfect research
- Impeccable texts
- Professional integration of keywords
- Variable language style
- Added value for the reader