The purpose of good SEO is achieving the best possible ranking in search engines. SEO involves optimizing the readability of a website for the search provider. A search engine does not understand a search query quite like a human mind. For this reason it is necessary to know which parameters the search engine uses and to adapt the readability of the website to these parameters. Good technical SEO can drastically improve the ranking in search engines in a very short time.
That being said, no page will rank first overnight. In order to achieve a top ranking among the search suggestions, in addition to the technical SEO, top content needs to be delivered over a long period of time. The consumer behaviour of visitors plays a decisive role alongside the readability of the website. High traffic with a long retention period help to continuously improve the ranking. Interesting, competent and professional content helps increase the duration users stay on the website. It’s not enough that every single contribution is written in an excellent style. The readability of the entire website should also be optimized for search engines.
SEO (Search Engine Optimization) – Advantages
The advantages of SEO are self-explanatory. Professional SEO will dramatically improve the website’s performance. Optimized websites achieve much better rankings on search engines. Most users only look at pages from the top 10. Search results proposed on the second, third or even tenth page are rarely clicked on. With good SEO, website operators can enjoy additional customers through Google, Bing or Yahoo.
Advantages of SEO:
- Visibility to search engines
- Optimal ranking among search suggestions
- More traffic on the website
- Additional clicks and customers from Google and co.
SEO (Search Engine Optimization) – Technical SEO / On-Page Optimization
Technical SEO is one of the most important areas of optimizing a website. When users enter a term with a search provider, it captures the sequence of letters and searches the internet for that “string”. This search term should occur at a certain frequency in an article or on the entire website with the given word count. If this term occurs too infrequently, the search engine regards the website as irrelevant for the search query. If this term is used too often, the search engine will judge the site as spam with no added value for the reader and may even impose sanctions regarding the ranking. The density of keywords must be determined in a professional manner. In addition, the search engine looks at the consumer behaviour of other visitors. Did previous visitors find what they were looking for and click on other subpages or did they bounce immediately?
Expert research of keywords is essential. Finding relevant keywords requires know-how and experience. For this research, a little market research has to be done and all search queries in this subject area have to be determined. Special techniques are used to analyze the keyword density. It is also important to exclude some visitors or search queries who are interested in different topics. So-called “bouncers” (visitors with a very short stay) have a negative effect on SEO and thus on the ranking among search queries.
The content itself also plays a very important role in SEO. Although the search engine does not read a website like a human visitor, the page is scanned automatically. First of all, the content must be unique. The search engine detects texts that have been copied from other pages, marks them as irrelevant and can even impose severe sanctions on the site. When creating the content, the keywords that are important for the search queries have to be integrated as naturally as possible. They must not influence the readability nor the spelling and grammar. The content must be technically correct and interesting for the reader. The visitor should remain on the website for as long as possible. It is beneficial if the reader opens two to three additional subpages by actively clicking on them. Professionally set hyperlinks and an entertaining theme design help achieve this.
Google Penalty Hub
Penalties are sanctions that Google can impose on a website. These sanctions can cause a website to lose its hard-earned position in search rankings or to be removed from the Google index altogether. These sanctions are imposed by a machine algorithm or manually by employees. Unwanted SEO tactics, malicious software or incorrect content design can lead to a penalty. A professional revision of the website can lift penalties. The operator of the website then once again benefits from better ranking, more traffic, additional customers and higher numbers of clicks.
SEO (Search Engine Optimization) – Our Offering
We can offer you professional web design, which can enable you to reach more solvent customers and receive more traffic on your website. Our experienced team can optimize your site in all areas. We take care of all technical questions regarding SEO. In addition, we have a large team that creates high-quality multilingual content. Did you get a penalty from Google? Our specialists determine the error and can help you avoid it in the future.
- Technical SEO
Technical SEO is the cornerstone of your online business before you invest in advertising.
- Link building
High-quality and precisely set links increase the value of your homepage.
- Unique content creation
Professional content makes your page attractive – both for the reader and for the search engine. Careful research work, professional formulation and natural integration of keywords are parts of our content managers’ daily routine.
- Lifting penalties
No matter what kind of penalty you have been hit with, we will help you determine the exact reason and find a way to lift the sanction.